Bloggasm � How a law student used Twitter to pressure dozens of Glenn Beck’s advertisers into dropping their support

Bloggasm � How a law student used Twitter to pressure dozens of Glenn Beck’s advertisers into dropping their support

His methodology is relatively straight forward: Compile a list of Beck’s advertisers and approach them (usually on Twitter) one-by-one to point out the host’s more outlandish statements, and then encourage other Twitter users to do the same. Rather than going after all the brands at once, Carusone told me he’d usually pick one or two a day and focus entirely on them. “I don’t want to make it about politics, I just highlight the indecent remarks that he makes,” he said. “The sexism, the preying on racial anxieties, some of his more willful distortions, the ones that have dangerous consequences, and I ask if they’re comfortable associating their brand with that. And by and large, many of the advertisers say no, and they modify their advertising agreements accordingly.” Because he typically warns the companies privately before he begins the campaign, sometimes they say they’ll pull their advertising before he even publicly targets them.