From The Street.com the details on MLB's latest efforts in the virtual world of Second Life.
Take Me Out to the Virtual Ballgame:
"'As a platform, we're fascinated by the technology,' said Justin Shaffer, senior vice president of New Media with MLB.com. 'It's an entire new way to interact online with a portion of our fans that are more technologically savvy.'
True to the real-life struggle of getting a seat to witness the rivalry first hand in real time, only 45 game tickets were made available for each of the September games at the price of $500 in the SL currency, called Linden. Currently, one U.S. dollar is worth roughly 273 Linden."
Thursday, November 02, 2006
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